Introduction

Embracing the journey of creativity is an important part of any creative process. It can be difficult to stay motivated and inspired when faced with obstacles, but it's essential for success. Viewing creativity as a continuous process helps keep us focused on our goals and encourages us to take risks in order to achieve them. By understanding that there will always be ups and downs along the way, we are better equipped to handle challenges without becoming overwhelmed or discouraged. With this mindset, we can use each experience as an opportunity for growth and development while still maintaining motivation throughout the entire creative journey.

I remember my first experience of the “creative process” and it was from a book called ‘The Artist’s Way’. It is an old book that has been heavily re-issued several times, including as part of a new series called ‘Creativity Now’. However, what exactly is this? What makes something creative? For me, this simple question has remained one that is always on my mind.

I believe there are many reasons why we might view creativity as a continuous process — but here are just two ideas from some creators who have made their mark in their respective fields.

 Creativity Is an Unlimited Source of Ideas

One thing to note here is that while there may be certain aspects of our brain that allow us to come up with great ideas for projects, they are not enough to create something truly valuable and worthwhile. Many creatives argue that when you are able to think outside of the box, you are actually brainstorming a lot more than you think because your brain will be forced to look at everything differently and find various solutions to seemingly unrelated problems. This allows these people to come up with creative results in unexpected ways.


This can also extend to other areas of life beyond art, such as being able to adapt to changing circumstances and situations, as well as being able to recognize patterns and make choices accordingly.

 A Creative Mind Has Some Limitations

One thing I feel strongly about is that creativity can sometimes have its limits. While having multiple ideas, or coming up with different perspectives on an issue, can certainly help spark ideas for things like creating a social media campaign or launching new products, there will inevitably be limitations on how much creativity you can show off. You need to understand these boundaries before going down any road as a creator. If you are unsure, then do some research. Here are some examples:

 Creativity Can Cause Distractions or Neglect Your Craft


Creativity, by definition, involves making something out of nothing — but this does not mean you should stop trying to do so. There is no denying that the best way to develop skills is through doing something. In fact, I have found that even if you are working on something, it can very quickly become overwhelming and hard to focus on. By constantly pushing yourself to improve, you are putting unnecessary pressure on your abilities and potentially neglecting your craft.

When in the creative process, it is easy to get lost in ideas and forget about the task at hand. This is where many creatives find themselves feeling frustrated as they try to keep up with the constant pace of progress, but ultimately don’t know how to move forward. They may find themselves struggling to meet deadlines or experiencing burnout due to constantly moving forward without taking time to relax or reflect on their progress. It's important to stay focused on what needs to be done and not let yourself become too distracted by new ideas that may arise during the creative process. Taking breaks from work when needed will help keep motivation high while still ensuring quality output. 

 Creative Processes Are Different

In addition to thinking creatively, there are also processes that go into developing something new and original. These include understanding your audience — both past and present — identifying potential challenges and opportunities for growth, prototyping, ideating, testing, iterations, refining, and finally executing.

It takes time, patience, and consistency to hone in on your craft, but once you find a groove in your creative process, you can work towards becoming a successful artist. Remember: every single step is an opportunity for growth, whether it is a project or simply getting better at a task.


We can only hope to continue to grow from those who do not give up; those who continue to push past their limits and keep striving for greatness. So next time you are stuck on a problem, see if you can get curious about finding a solution. Then, take another step — maybe even consider starting over and starting from scratch. Perhaps even incorporate the same process that got you to where you are now.

In the end, whatever path you choose, your journey is unique, but if you can keep pushing forward, regardless of what comes around in your future, then you have already won a big win. Remember, the biggest prize is the ability to stay true to your values and passions. Keep practicing, learning, growing, and evolving until you reach the level of success you desire.